Friday 28 November 2014

5. Attracting and Adressing audiences






Movie poster doubles as a missing persons poster

QR code in the corner of the poster that takes the viewer to the movie website

The website shows instructions on how to enter a prize draw.
1st place gets VIP premier tickets
2nd place gets a tour of the studio meets the actors
3rd place wins a personalised movie console of  their choice.
To enter the prize draw you take a selfie with the poster, scan the QR code that takes you to the movie website and then upload the selfie to the movie website.
In order to attract our audience, we used the same techniques that a professional distribution company would create:
a poster for P & A
a film website
a Facebook page
 and a Twitter feed.
All these platforms are linked, creating a synergistic whole.
 
 

2 comments:

  1. Ollie, change the format so that this is legible. Get rid of the two g+ follows at the top. Complete the missing posts.

    ReplyDelete
  2. Please change the font colour as I can't read it black on black.

    ReplyDelete