Distribution of the Hunger Games

To track how distributors publicized the Hunger Games (directed by Gary Ross in 2012).

The Hunger Games: Mockingjay Part 1 was distributed in a number of different ways by Lionsgate. As a result of it being both a book and movie franchise, the movie has been a long going plan of distribution. After each movie, they start planning ways to distribute the next way until they finally reached Mockingjay.

Calendars,  the books, toys and posters were a massive way in helping advertising the film. These were massive influences in getting people to watch the movie. These were non digital ways of trying to get people to see the movie as they didn't require people to go online to find out about the movie's existence. The Lionsgate website and forms of social media such as Facebook and Twitter also managed were digital ways of getting people to see the film. These were probably the most likely forms of advertisement that would've helped due to social media being such a popular use in life.

Here is a slideshare that gives more ideas about the distribution of the film and a few of the problems that went along with it. 
http://www.slideshare.net/olliemac678/hunger-games-mockingjay-part-1